Case Study: Mason-McDuffie Mortgage Corporation achieves increased event attendance and generates qualified leads with SimpleTexting

How Mason-McDuffie Combines Event and SMS Marketing to Generate Qualified Leads

Mason-McDuffie Mortgage Corporation, a Northern California mortgage lender, faced low turnout and inefficient follow-up from event-generated leads when relying on phone and email. To improve attendance at its educational workshops and more quickly capture registrant details, the company turned to SimpleTexting’s SMS marketing platform and mobile app.

Using SimpleTexting, Mason-McDuffie set up event-specific keywords, a toll-free number, and automated replies to collect names, emails, and phone numbers, then sent SMS reminders and follow-ups. The result: higher event attendance, faster lead qualification, improved RSVP-to-attendance conversion, and significant time savings for staff—benefits Stephanie Whiting attributes directly to SimpleTexting.

Mason-McDuffie Mortgage Corporation

Stephanie Whiting

Assistant Branch Manager and Loan Officer