Case Study: Just Roots achieves more efficiency and lower costs with SimpleTexting

How Just Roots increased efficiency and decreased costs with SMS

Just Roots, a Massachusetts-based food access and equity nonprofit, needed a more efficient and affordable way to communicate with families facing food insecurity. Texting each family individually was time-consuming and costly, so they turned to SimpleTexting’s SMS platform to support mass communication.

Using SimpleTexting, Just Roots replaced calls and emails with segmented mass texts to reach recipients more quickly and reliably. The results included saving more than 6 hours per week, improving delivery rates by about 5%, and streamlining communication in a way that made service recipients happier; SimpleTexting also helped reduce duplicate route calls and improve overall efficiency.

Just Roots

Joshua Faller

Food Access & Equity Program Manager