Case Study: IntelyCare achieves 4x higher response rates with SimpleTexting

How IntelyCare Uses SimpleTexting to Support Its Rapid Growth

IntelyCare, a Boston-based healthcare recruiting startup that matches nurses with shifts at nursing homes and assisted living facilities, needed a way to deliver time-sensitive openings and updates as it expanded into 15 states. To support rapid growth and reach its 15,000 nurses on record, IntelyCare chose SimpleTexting’s SMS platform (including features like custom fields and two-way messaging) to deliver targeted, easy-to-use communications.

Using SimpleTexting, IntelyCare sends personalized text blasts that prompt one-on-one responses and quick follow-ups, scaling spend and message volume as needed. The result: response rates 3–4x higher than email, an uptick in filled shifts, and more efficient outreach across 700 facilities (contributing to the company’s 3 million shift hours filled), demonstrating measurable impact from SimpleTexting’s solution.

IntelyCare

Melanie Mathews

Director of Market Development