Case Study: Harmony Tea Bar achieves a 1,094% higher CTR and boosts online orders and foot traffic with SimpleTexting

How Harmony Tea Bar Uses SMS to Power Its Loyalty Program

Harmony Tea Bar, a Mission Viejo tea house, needed a reliable way to communicate with customers who signed up for its loyalty program. Owner Jordan Glenn chose SimpleTexting to power SMS/MMS outreach, integrating the platform with Square PoS so customers could opt in at checkout and their phone numbers could be easily imported.

Using SimpleTexting to send store updates and promotional MMS/SMS, Harmony Tea Bar grouped messages into operational updates and offers, drove online orders and in-store visits, and stayed profitable through COVID-19. The program produced click-through rates as high as 16%—1,094% higher than the restaurant email average—while increasing foot traffic and web conversions.

Harmony Tea Bar

Jordan Glenn

Owner