Case Study: Estrella Tacos y Mas achieves automated, contactless curbside pickup and reduces repetitive phone calls with SimpleTexting

How Estrella Tacos y Mas Uses SimpleTexting to Manage Its Curbside Pickup Process

Estrella Tacos y Mas, a 260-seat taco bar in Downingtown, PA, needed a fast way to manage a surge in curbside pickup orders during COVID-19 and to cut down on repetitive, time-consuming phone calls. They chose SimpleTexting’s SMS platform—including a text-enabled landline and an iPad app—to build a streamlined curbside workflow.

SimpleTexting implemented a keyword-driven system (customers text "pickup" to 484-237-2423) that sends automated prompts for name, vehicle, and location while staff manage conversations on an iPad, notify patrons of delays, and close chats when orders are delivered. The SimpleTexting solution automated the curbside process, reduced phone-call volume, enabled smooth contactless delivery, improved staff efficiency, and earned positive customer feedback.

Estrella Tacos y Mas

CW Bruton

Owner