Case Study: Donate Life NC builds trust and gains 30 new registrants per event with SimpleTexting

How Donate Life NC Delivers Saves Lives with SMS

Donate Life NC, a collaborative nonprofit promoting eye, organ and tissue donation, faced difficulty earning trust in multicultural communities and getting people to share contact information. To address this, they partnered with SimpleTexting and adopted SMS outreach using text-to-join keywords (keyword MYCHOICE to short code 56525) as their primary communication tool.

SimpleTexting’s keyword-based solution made sign-ups frictionless and approachable, leading to an immediate spike of 30 subscribers at a single event and an average of 30 new registrants per event thereafter. The platform’s tracking and analytics also increased organizers’ confidence in turnout and engagement, helping Donate Life NC more effectively reach and educate diverse communities.

Donate Life NC

Tanise Love

Manager of Multicultural Affairs