Case Study: Club 1 Hotels achieves 159% higher CTR and nearly 100% SMS signups with SimpleTexting

How Club 1 Hotels Used SMS to Grow Its Loyalty Program

Club 1 Hotels, a global travel software company offering discounted rates at over 1.5 million properties, faced a major challenge: loyalty members were missing promotions buried in crowded email inboxes. To break through the noise, Club 1 Hotels turned to SimpleTexting and its SMS platform to reach members more directly.

Using SimpleTexting, Club 1 Hotels added opt-in during registration, automated personalized welcome texts, and scheduled promotional campaigns with real-time reporting. The results were dramatic: nearly 100% of new members sign up for texts (only ~3% decline), campaign open rates jumped to about 97% versus 20–24% for email, and text click-through rates were 159% higher than the average hospitality email CTR — with campaign performance visible within hours.

Club 1 Hotels

Pierce Hutchings

SVP