Case Study: B‑Unlimited achieves a 5–10% merchandise sales increase with SimpleTexting

How B-Unlimited Uses Texts to Increase Merchandise Sales

B‑Unlimited, a leading apparel printer for college sororities and fraternities, faced a challenge getting 18–20‑year‑old members to buy their merchandise—only about 25% were purchasing. To reach this mobile‑first audience and improve engagement, B‑Unlimited chose SimpleTexting to run SMS promotions and notifications.

Using SimpleTexting’s SMS platform—with unlimited keywords, scheduled texts, and a simple interface—B‑Unlimited had members opt in by texting unique keywords (e.g., UAKKG to 555888). The vendor’s solution drove measurable impact: groups using the text alerts saw average sales increases of 5–10%, contributing to B‑Unlimited’s continued growth and repeated Inc. 5000 recognition.

B-Unlimited

Jonathan Holder

Vice President of Operations