Case Study: Healthy food delivery Honey + Thyme achieves more orders with SimpleTexting

How a Healthy Food Delivery Service Drives More Orders Using Text Alerts

Honey + Thyme is a St. Louis healthy meal delivery service whose weekly rotating menu and reliance on local, seasonal ingredients meant Chef Josh Charles needed a fast way to notify customers about new menus and ordering deadlines. To solve that challenge they used SimpleTexting’s SMS platform, offering a website sign-up form and a keyword opt-in (text “HoneyAndThyme” to 555888) to reach customers instantly.

Using SimpleTexting, Honey + Thyme sends short menu alerts with ordering links and deadlines, which customers receive reliably compared with email. The SMS campaign produced quicker customer responses and more on-time orders—helping the team source ingredients more accurately and drive increased orders and engagement through timely text alerts.

Honey + Thyme

Josh Charles

Chef