Case Study: GlobalRose achieves higher sales and seasonal customer retention with SimpleTexting

GlobalRose Shows Businesses How To Tackle Their Busy Season With SMS

GlobalRose, a leading online flower wholesaler, faced extreme seasonal peaks around Valentine’s Day and Mother’s Day and needed a way to reengage past website visitors and manage a flood of inquiries. To automate time-consuming one-to-one texting and capture leads from Google Ads Message Extensions, they partnered with SimpleTexting and adopted its SMS marketing tools—keywords, automations, segmentation, and a central dashboard for managing responses.

SimpleTexting implemented keyword-driven opt-ins (e.g., texting “freshflowers” to 55888 from ads), automated coupon autoresponses, targeted segmenting by opt-in source and interest, and seasonal messaging cadences that ramp up before holidays and taper off afterward. The result: spikes of new subscribers in the thousands, stronger customer engagement, improved retention with fewer opt-outs, and increased sales over the past three years thanks to SimpleTexting’s automation and segmentation features.

Globalrose

Alexey Chesnok

Managing Director