Case Study: Greater Easton Development Partnership achieves increased event attendance and enhanced attendee experience with SimpleTexting

GEDP’s Texts Help Grow Event Attendance And Enhance Attendee Experience

The Greater Easton Development Partnership (GEDP), a volunteer-driven nonprofit in Easton, PA that produces dozens of community events, needed a better way to reach diverse audiences and improve attendee experience—not just boost registration numbers. GEDP turned to SimpleTexting for an SMS marketing solution to reliably notify attendees, vendors, volunteers and local partners before and during events.

SimpleTexting implemented keyword-driven SMS campaigns (e.g., "eastonevents" and an event-specific PA Bacon Fest keyword), promoted them across posters, social media and email, and scaled message volume for peak days. The platform’s automated sign-ups and audience segmentation for students, small businesses and event-goers yielded hundreds of new subscribers, enabled timely in-event updates that enhanced attendee experience, and reduced manual work and wasted communications.

Greater Easton Development Partnership

Jared Mast

Greater Easton Development Partnership