Case Study: Blue Baker achieves a 162% increase in coupon offer redemptions with SimpleTexting

Blue Baker Increases Its Coupon Offer Redemptions By 162% With SMS

Blue Baker, a family-owned, three-location bakery and restaurant serving a large student population, needed a better way to reach its predominantly Gen Z customers as email open rates declined. After evaluating several options, the team chose SimpleTexting to add SMS marketing to its existing email program.

Using SimpleTexting, Blue Baker sent targeted SMS follow-ups two days after email blasts and segmented its list to reach the most engaged subscribers. The campaign drove a 1,900% higher click-through rate on SMS versus email and a 162% increase in coupon redemptions overall (with redemptions up 103% on day three and 222% on days four and five), showing how SimpleTexting boosted campaign performance.

Blue Baker

David Fox

Owner