Case Study: Blue Baker boosts coupon redemptions by 162% with SimpleTexting

Blue Baker increases coupon redemptions by 162% with SimpleTexting

Blue Baker, a family-owned multi-location bakery and restaurant, wanted a new way to reach its predominantly Gen Z customer base as the open rates for its email marketing campaigns were declining. To address this challenge, the company chose to implement an SMS marketing program using the SimpleTexting platform.

Using SimpleTexting, Blue Baker began sending promotional SMS messages to complement its email campaigns. This solution resulted in a 1,900% higher click-through rate for its SMS promotions compared to email. Most notably, the strategy led to a 162% increase in coupon redemptions, successfully engaging its target audience.

Blue Baker