Case Study: Aubrey's Bead Closet achieves a 400% increase in mobile web traffic with SimpleTexting

Aubrey’s Bead Closet Uses SMS to Drive a 400% Increase in Mobile Web Traffic

Aubrey’s Bead Closet is a growing e‑commerce jewelry brand that wanted to break its reliance on Facebook and build a marketing channel it could fully own. To reach its loyal “ABC family,” the company turned to SimpleTexting’s SMS marketing platform and sign‑up tools to convert social followers into subscribers and drive mobile purchases.

Using SimpleTexting, Aubrey’s Bead Closet launched keyword signups (NECKLACE), welcome discounts, and targeted text campaigns sent 2–5 times weekly, avoiding weekends and limiting messages to one per day. The results were a 400% increase in mobile web traffic, click‑through rates as high as 21%, strong list engagement with low unsubscribe rates, and flexible monthly billing that fit the business — all delivered through SimpleTexting’s SMS solution.

Aubrey’s Bead Closet

Aly Schilling

CEO