Case Study: Tool of North America fills pop-up deli reservations in seconds with SimpleTexting

Amazon Video Recreated an Iconic NYC Deli and Invited People By Text

Tool of North America was tasked with creating a pop-up Carnegie Deli to promote Amazon Video’s The Marvelous Mrs. Maisel Season 2 and faced overwhelming demand with limited seating. To manage a long waitlist and communicate openings in real time, the Tool team turned to SimpleTexting’s SMS platform, leveraging its Mailchimp integration to capture and sync phone numbers from the event website.

Using SimpleTexting, Tool sent waitlist blasts, autoresponders, tracked engagement with links (like the Season 2 trailer), and ran quizzes to reward superfans — while also handling personal one‑to‑one replies. The results: roughly 6,000 fans engaged, newly opened tables filled within 28 seconds of a text blast, and thousands of messages sent in an hour, proving SimpleTexting enabled fast, measurable conversions and highly personalized fan interactions.

Tool of North America

David Addison

Lead the Tech and Communication for Project