Case Study: Alpha School Inc. achieves real-time parent communication and improved engagement with SimpleTexting

Alpha School Keeps Parents Informed Through Texts

Alpha School Inc., a preschool program with three pre-K buildings serving about 200 parents and 35 staff, needed a faster, more reliable way to keep families and teachers informed. They turned to SimpleTexting’s SMS platform and two‑way texting to replace slower methods and ensure timely communication for daily updates, emergencies, and scheduling.

SimpleTexting implemented classroom keywords, an autoresponder and data‑collection flows to tag contacts (e.g., “Jane Doe M/D/G”), plus segmentation, MMS/link shortening and a mobile app for on‑the‑go messaging. The result: messages reach parents within minutes, emergency updates avoid clogged phone lines, contact accuracy improved, and engagement rose — donation responses jumped from a handful to “tons” and texting became a selling point for enrollment. SimpleTexting’s features and support made these measurable communication gains possible.

Alpha School Inc.

Ray Jaramillo

Director