Case Study: Family Focus Eye Care improves patient education and saves staff time with SimpleTexting

How Family Focus Eye Care provides patient education and saves staff time with SMS

Family Focus Eye Care, an eye care clinic led by Dr. Travis, needed a better way to do more than basic SMS appointment reminders. Their existing texting service was too limited for educational outreach, especially when they wanted to send longer messages and links to videos that could help patients understand conditions and treatment options.

Using SimpleTexting, the clinic was able to send both SMS and MMS messages, share educational content like YouTube links, and upload patient data directly from electronic records to streamline workflows. Dr. Travis estimated a 40% increase in patient education, while staff saved time by avoiding manual data entry and making patient communication faster and more efficient.

Family Focus Eye Care

Taylor Travis

Owner