Case Study: Spektrix turns customer feedback into actionable insights with Simplesat

Spektrix boosts actionable customer feedback with Simplesat and 96% CSAT

Spektrix, a provider of ticketing, marketing, and fundraising tools for the arts sector, faced a challenge with uninformative customer feedback. Using Zendesk's basic thumbs-up/thumbs-down system, they received unrealistically positive ratings that were not actionable. They partnered with Simplesat, a customer feedback platform, to gain deeper insights into their clients' needs.

By implementing Simplesat's customizable CSAT and NPS surveys, Spektrix gained actionable data. The solution included tailored surveys for different customer journey stages and integrations with Hubspot and Google Sheets. As a result, Spektrix saw higher response rates, maintained a 96% CSAT score with more meaningful ratings, and established a culture of continuous improvement based on clear, weekly feedback.

Spektrix