Case Study: Business France boosts CSAT response rates with Simplesat

Business France boosts CSAT response rate from 0.01% to 23% with Simplesat

Business France, a French governmental agency supporting the French economy globally, faced a significant challenge with its in-house IT service management application. The tool was slow, lacked integration, and had an extremely low customer satisfaction (CSAT) survey response rate of only 0.01%, leaving its IT team without visibility into its performance. The vendor Simplesat provided its CSAT survey solution to address this.

By implementing Simplesat, Business France integrated customized surveys with its existing tools in under an hour. The solution from Simplesat led to a dramatic 229,000% increase in engagement, lifting the CSAT response rate to 23%. The IT team surpassed its 90% satisfaction goal, achieving 95% user satisfaction and significantly improving team motivation and performance across its 1,500 employees.

Business France