Case Study: NextRoll achieves improved transparency and streamlined legal spend with SimpleLegal

NextRoll improves transparency & strengthens relationship with finance

NextRoll, the parent of AdRoll and a leader in retargeting with over 35,000 advertisers, faced “email hell” in its legal department: ad hoc requests to outside law firms, no system to track matters or invoices, buried conversations, and large year‑end spend adjustments. To consolidate invoicing and matter information, gain visibility into legal spend, and reduce friction with finance, NextRoll implemented SimpleLegal’s e‑Billing and legal operations platform.

SimpleLegal provided a centralized repository for invoices and matters, streamlined invoice review, and gave finance and department heads shared visibility and commenting capabilities. As a result, NextRoll achieved immediate time savings, automated accruals with a higher response rate to unbilled estimate requests, fewer month‑ and year‑end surprises and adjustments, and the ability to spot and address a firm overbilling — strengthening collaboration between legal and finance.

NextRoll

Megan Scolari

Legal Operations Manager