Case Study: Viva Quinoa builds an authentic brand identity with Simplefly Creative

Viva Quinoa launches brand identity and packaging with Simplefly Creative after multiple rounds of revisions

Viva Quinoa, a company owned by a mother and daughter, approached SimpleFly Creative with a new product line that lacked a complete brand identity. Their challenge was to develop packaging and a logo that would stand out on store shelves and effectively convey the product's authenticity and natural ingredients. SimpleFly Creative was enlisted to provide brand identity, logo design, and packaging services.

SimpleFly Creative developed the brand's story around a promise of natural ingredients and Bolivian culture, incorporating key elements like the quinoa plant and Bolivian sun. After multiple rounds of revisions, they successfully created a logo and a system of color-coded packaging for the different flavors, which brought the Viva Quinoa brand to life. The case study does not provide specific measurable results, but the successful completion of the branding project is presented as the key achievement by SimpleFly Creative.

Viva Quinoa