Case Study: WattIQ strengthens its rebrand and educates customers with Simple Story

WattIQ launches 4 videos with Simple Story to sharpen its rebrand

The customer WattIQ, a company specializing in device power monitoring, faced the challenge of reintroducing itself to the market after a rebrand. They needed to build awareness and educate a technical audience about their complex product. They turned to the vendor Simple Story for an integrated suite of creative services including video production, marketing materials, and illustrations.

Simple Story implemented a retainer-based model to act as an embedded creative partner, developing a cohesive brand identity anchored by a "heartbeat" metaphor. They produced a core series of four videos tailored to different stages of the customer journey. According to WattIQ's CEO, this content played an integral role in shaping the brand's messaging and customer experience, equipping them with the tools to connect with customers and support sales efforts.

WattIQ