Case Study: WattIQ achieves clearer brand storytelling and product education with Simple Story

WattIQ launches 4 videos with Simple Story to power its rebrand

WattIQ, a company powering energy-efficient enterprises through device monitoring, faced the challenge of reintroducing itself to the market after a rebrand. They needed to build awareness and educate a technical audience about their complex product with clarity and creativity. They turned to vendor Simple Story for an integrated, ongoing relationship to develop their new visual identity and video content.

Simple Story implemented a retainer-based model to act as an embedded creative partner, developing a strategy anchored by a "human heartbeat" metaphor. They produced a suite of four videos and supporting marketing materials to create a cohesive brand identity. As a result, WattIQ was equipped with the tools to connect with customers and support sales efforts, with the CEO noting the video content played an integral role in shaping the brand’s messaging and customer experience.

WattIQ