Case Study: The Dementia Society raises awareness and supports caregivers with Simple Story

The Dementia Society shares its story in 2 days with Simple Story

The Dementia Society, a local nonprofit, faced a challenge of low awareness among new caregivers about the free, practical support they offer. They needed a clear, hopeful message to explain their services and encourage people to seek help. They partnered with vendor Simple Story to produce a live-action video.

Simple Story developed the "Faces of Dementia" video concept, which wove together real moments from caregivers and staff to authentically portray the journey from loneliness to relief. The solution included several shorter, ready-to-use versions of the video. The results were highly positive, with staff receiving the video with pride; it now serves as a key tool for explaining their mission, outreach, and fundraising, helping caregivers feel seen and encouraging them to take a first step toward support.

The Dementia Society