Case Study: eCampusOntario elevates digital learning communications with Simple Story

eCampusOntario produces 8 bilingual videos with Simple Story to advance online learning

eCampusOntario, a nonprofit transforming Ontario's post-secondary education landscape, needed clear and compelling video content to communicate its complex mission and engage a wide range of stakeholders. Their challenge was to create modern, versatile, and bilingual videos that could speak effectively to government stakeholders, educators, and learners. They partnered with the vendor Simple Story and their creative partner Brand Clarity to achieve this.

Simple Story worked collaboratively with both teams to produce a suite of bilingual videos, blending stock footage with custom animation to simplify key concepts. The results were central assets used across multi-channel campaigns, with one video helping to bolster fundraising efforts by almost 40%. The videos successfully positioned eCampusOntario as a leader in digital education.

eCampusOntario