Case Study: Atlas Institute for Veterans and Families increases awareness of PTSI with Simple Story

Atlas Institute for Veterans and Families boosts Giving Tuesday fundraising by 40% with Simple Story

The Atlas Institute for Veterans and Families, a non-profit organization, sought to increase awareness and reduce stigma around Post-Traumatic Stress Injuries (PTSIs) for public safety personnel, veterans, and their families. They partnered with the vendor Simple Story to create an accessible and empowering educational video series to address this complex mental health challenge.

Simple Story developed a series of videos combining animation, real testimonials, and expert voiceovers to simplify sensitive topics. The solution included animated explainers, testimonial videos, and a leadership toolkit. As a result, the videos are widely used for outreach and helped the Institute's Giving Tuesday fundraising efforts increase by nearly 40%, significantly bolstering their mission.

Atlas Institute for Veterans and Families