Case Study: Sandman Hotels achieves real-time business intelligence and revenue lift with Simple Simple

Sandman Hotels drives 100%+ revenue lifts with Simple Simple

Sandman Hotels, a Canadian hotel group with properties across Canada, the UK, and the U.S., faced a challenge with fragmented data and manual reporting. They needed to integrate diverse data streams to enable real-time decision-making for revenue, guest loyalty, and advertising effectiveness. Simple Simple was engaged to provide an advanced business intelligence and analytics solution.

Simple Simple implemented a solution built on unified data dashboards using tools like Microsoft Power BI and Looker Studio. They aggregated data from web analytics, OTAs, ad platforms, and loyalty programs to create living dashboards for actionable insights. This provided Sandman Hotels with measurable results including improved e-commerce conversion rates and revenue increases of over 100% in specific periods, while also automating reports and replacing manual workflows.

Sandman Hotels