Case Study: Calgary Public Library improves digital experience and outreach with Simple Simple

Calgary Public Library manages 22 locations and $10,000/month Google Ad Grants with Simple Simple

Simple Simple was engaged by the Calgary Public Library to conduct a comprehensive digital audit and strategy. The challenge involved informing the requirements for a new website and a broader digital remodeling strategy in preparation for the launch of their new, award-winning downtown location. This required a holistic analysis that incorporated insights from all business groups.

The solution implemented by Simple Simple included interviewing all business groups, developing a touch screen for the new library, and executing media buys through Google Grants and Facebook ads. This strategy provided awareness for special events and programming. As a result, Simple Simple developed a real-time user experience and has managed the library's Google Ad Grants account, which provides up to $10,000 monthly in search ads, since the location's opening in 2018.

Calgary Public Library