Case Study: CPA Australia streamlines marketing approvals with admation by Simple Marketing Solutions

CPA Australia - Customer Case Study

CPA Australia's marketing department sought to improve its approval process for marketing materials and its Annual Report, which suffered from a high volume of revisions. The department chose to implement admation, an online approval workflow solution from Simple Marketing Solutions, to manage its work volume and streamline these workflows.

By implementing admation's software, CPA Australia was able to drastically streamline its approval process. The vendor's solution enabled the team to reduce the number of revisions for its Annual Report from over seventeen down to eight, with an anticipation of further reduction. Simple Marketing Solutions' product also helped reduce job duplications and allowed the marketing department to increase its overall output while achieving a definite improvement in its process.

CPA Australia

Meg Yeates

Manager – Brand Marketing