Case Study: Choice Hotels streamlines marketing approvals with Simple Admation

Choice Hotels Australia Used Simple Admation to Take its Marketing to the Next Level

Choice Hotels, a major hotel franchisor with several brands, faced challenges with inefficient marketing tools and processes, including slow approval workflows and a lack of digital asset management. These issues impeded their team's productivity and collaboration. The company turned to vendor Simple Marketing Solutions and its product, Admation, for a solution.

Simple Marketing Solutions implemented Admation to provide an all-in-one marketing approval and project management solution. The platform streamlined workflows with features like online proofing, digital asset management, and collaboration tools. This gave the team greater visibility and control, eliminating their previous inefficiencies. Unexpected benefits included a self-service image tool that reduced reliance on the studio and an online markup tool that simplified providing feedback to designers.

Choice Hotels

Bree Mansell

Communications Coordinator