Case Study: Corrugated Metals, Inc. boosts conversions with Simple Machines Marketing

Corrugated Metals boosts conversion rate to 4.31% with Simple Machines Marketing

Corrugated Metals, Inc. (CMI), a leading manufacturer of formed metal products, faced the challenge of differentiating itself from competitors online and streamlining its cumbersome custom quote process. They engaged vendor Simple Machines Marketing to redesign their website and integrate a solution to meet these needs.

Simple Machines Marketing designed a new website that leveraged Threekit’s 3D product configurator platform, allowing buyers to spec and preview products in real-time. This integration streamlined the quote process and was connected to CMI's HubSpot CRM. The solution drove a significant increase in conversion rate, with product pages featuring the configurator achieving a 4.31% rate compared to 1.36% on pages without it. This led to a more efficient sales process and accelerated revenue generation for CMI.

Corrugated Metals, Inc. (cmi)