Case Study: Carbit Paint streamlines sales and marketing with Salesforce-to-HubSpot migration from Simple Machines Marketing

Carbit Paint centralizes sales and marketing data with Simple Machines Marketing

Carbit Paint, a Chicago-based industrial coatings manufacturer, faced challenges with its Salesforce CRM, which hindered accessibility and alignment between sales and marketing. They needed a more user-friendly, centralized platform to improve funnel visibility and campaign execution. Simple Machines Marketing was engaged to de-risk and manage their migration to HubSpot.

The solution from Simple Machines Marketing involved a meticulously planned Salesforce-to-HubSpot migration with custom data mapping, process alignment, and tailored onboarding. This ensured a seamless transition and high platform adoption. The results included a centralized sales and marketing data hub, providing Carbit with better insights through real-time analytics, improved lead segmentation, and more consistent follow-up processes, significantly enhancing how they track their sales funnel and customer relationships.

Carbit Paint