Case Study: Ole Red grows its customer database with Simple Booth HALO

Ole Red boosts guest data collection with 89% opt-in using Simple Booth

Ole Red, a hospitality and entertainment venue, faced the challenge of understanding and engaging with guests in its non-ticketed environment to collect crucial first-party data. To address this, they partnered with vendor Simple Booth and implemented its HALO photo booth system as a fun, interactive tool to capture guest information.

The Simple Booth HALO system prompted guests to provide their name, email, and zip code before receiving their photos, achieving an 89% opt-in rate. This solution provided Ole Red with a steady stream of accurate data, enabling them to understand their audience's geography and tailor marketing efforts. The data was crucial for driving targeted retail and ticket sales campaigns, contributing to more effective marketing strategies and increased revenue.

Ole Red