Case Study: Keep A Breast captures festival video testimonials with Simple Booth

Keep A Breast captures 538 photo and video stories with Simple Booth

Keep A Breast, a breast cancer nonprofit, sought to forge deeper connections and capture powerful stories at music festivals like Vans Warped Tour. Their challenge was to create an engaging, mobile activation that could survive the tour and encourage festivalgoers to openly share their personal experiences with breast cancer. They partnered with vendor Simple Booth and used its HALO app and hardware to build a custom video photo booth.

Simple Booth provided a robust solution where a HALO setup was built into a portable road case, featuring custom branding and a handheld mic to facilitate storytelling. This allowed Keep A Breast to capture 538 photos and videos and generate 532 new leads across two tour stops, with an opt-in rate well above average. The content garnered 1,654 views and 247 shares, successfully turning participant stories into lasting connections for the nonprofit.

Keep A Breast