Case Study: SkyCity boosts brand salience with Simple

Skycity boosts awareness from 8% with Simple

The customer, SkyCity, a group of integrated entertainment precincts, faced the challenge of low unprompted brand awareness. Despite high recognition, people did not consider its venues when planning a night out. SkyCity engaged the vendor Simple to develop a new brand platform and an integrated masterbrand campaign to reposition itself as a premier entertainment destination, not just a gaming venue.

Simple developed the "We're Here For It" brand platform, which was brought to life through an energetic campaign featuring a dancer that showcased the various hospitality offerings and distinctive assets of the Adelaide precinct. The entire project, from strategy through to film production for TV and social content, was delivered in-house by Simple. The case study notes the campaign successfully addressed the awareness challenge, though specific measurable results were not provided in the text.

Skycity