Case Study: Penley achieves a bold, sustainable wine brand refresh with Simple

Penley wins 5 AADC awards with Simple

Penley, a family-owned winery, sought to rebrand itself to stand out in a traditional industry that often focuses on the wine's origin rather than the consumer. They partnered with the vendor Simple for a comprehensive rebranding that included strategy, graphic design, and packaging to shift their identity towards a modern, lifestyle-focused brand.

Simple implemented a bold and colorful new brand identity for Penley, blending wine with lifestyle. The solution included a new "Pairs well with" campaign, a lighter-weight bottle for sustainability, and a more approachable tone of voice. This new strategy successfully connected with the target audience and was recognized with multiple awards, including for its integrated design campaign and packaging.

Penley (formerly Penley Estate)