Case Study: Vivino achieves a 200% increase in email revenue with Simon Data

How Vivino Increased Email Revenue by 200%

Vivino, an online marketplace for globally sourced wines with over 30 million users, struggled to scale personalized marketing because its workflow required manually linking segments and joining sommelier recommendations and historical behavior for multiple wines across eight countries each day — with no way to automate daily email sends. Vivino turned to Simon Data and its marketing automation capabilities to address this complexity.

After integrating Simon Data, Vivino automated segment building and daily “Daily Deals” email sends, used its internal wine recommendation engine to power 1:1 personalized campaigns, and simplified data from millions of users into actionable segments and automations. The Simon Data platform streamlined workflows, saved Vivino’s marketing, engineering, and analytics teams countless hours, and delivered a 200% increase in email revenue.

Vivino

Brant Cebulla

Director of CRM