Case Study: Travel + Leisure Co. achieves 1-to-1 personalization and $350K annual incremental revenue with Simon Data

How Travel + Leisure Co. Knocked Down Data Silos and Finally Achieved 1-to-1 Personalization

Travel + Leisure, a leading membership and leisure travel company, struggled with highly siloed data—digital platforms, call centers, transactions, and surveys lived in separate systems and an on-prem ETL process forced batch-only workflows. That fragmentation prevented real-time personalization, required large teams to maintain 3,000+ campaigns per month, and limited advanced modeling. To address this, Travel + Leisure partnered with Simon Data and adopted Simon Data’s platform to centralize and operationalize their customer data.

Simon Data built a modern, scalable data layer with continuous bi-directional sync, automated real-time segmentation, and cross-channel orchestration (website, email, call center, digital/social ads, direct mail), plus models like Vacation Recommendations and Next Best Action. The implementation unlocked 1:1 personalization at scale and delivered measurable impact: $350,000 in incremental annual revenue, a 2x productivity boost for marketing, and over a 30% reduction in technology costs.

Travel + Leisure

Brian Lomonico

Vice President Global CRM