Case Study: Social Media Week achieves 30% year-over-year revenue growth with Simon Data

How Social Media Week increased their year over year revenue by 30% with Simon Data

Social Media Week, a global conference and publishing platform, struggled with extremely manual marketing processes and fragmented customer data (historical Eventbrite records and a custom ticketing engine), which limited their ability to run targeted campaigns and optimize pricing for SMWNYC 2016. They engaged Simon Data to modernize their marketing stack, ingest and unify customer data in the Simon platform, and enable advanced segmentation and channel activation.

Simon Data’s engineering team integrated and cleaned Social Media Week’s historical and live data, built reusable customer segments, and synced audiences to Mailchimp and Facebook with automated refreshes and simple reporting. The result: a 30% year‑over‑year revenue lift for SMWNYC, an 11% increase in email open rates, over 40 hours saved per month for the marketing team, and tens of thousands of dollars in incremental ticket sales within weeks of launch.

Social Media Week

Toby Daniels

Chief Executive Officer