Case Study: Cratejoy achieves 20X increase in signups with Simon Data

How Cratejoy Increased Their Signups by 20X

Cratejoy, an Austin-based online marketplace for subscription boxes with 5 million customers, faced an outdated, disjointed marketing infrastructure that forced manual data exports and left marketing underserved by engineering. To better understand customer lifecycle journeys and simplify complex data, Cratejoy turned to Simon Data and its Customer Data Platform.

By integrating with Simon Data, Cratejoy unified their data, built a single customer view, and used Simon’s journey and event-triggered flows to segment users and send personalized emails (notably for on-site gift purchases), driving a 20x increase in new account creations and enabling automated workflows so the team could focus on delivering meaningful customer experiences.

Cratejoy

Erin Kerr

Email Marketing Manager