Case Study: Canary achieves a 5.3% winback conversion and boosts customer engagement with Simon Data

How Canary drove customer conversions with Simon

Canary, a New York–based smart home camera company, needed to boost engagement with current customers and drive new subscriptions but lacked centralized customer data and was outgrowing MailChimp. They engaged Simon Data and its platform to gain a unified view of customers and the ability to act on those insights.

Simon Data integrated and unified Canary’s data and enabled triggered, automated campaigns that a lean marketing team could run with minimal data-team support. Using the Simon Data platform Canary launched an automated winback journey with a 5.3% conversion rate, updated onboarding, triggered feature-messaging to existing app users, and built a prospecting funnel that messaged 2,000 warm leads in four months.

Canary

Jake Bodmer

Director, CRM Marketing