Case Study: Blink Health achieves lifecycle marketing automation in 45 days and boosts prescription refill rates with Simon Data

How Blink Health upgraded their lifecycle marketing in just 45 days with Simon Data

Blink Health, a tech-driven pharmacy savings platform, faced slow, manual lifecycle marketing processes and a brittle marketing stack that couldn’t scale — at one point a Marketo API failure cost them 150,000+ email signups. To accelerate testing, orchestration across channels, and reliability, Blink turned to Simon Data (working alongside SendGrid and using Simon’s Facebook and Urban Airship modules) to upgrade their lifecycle marketing infrastructure.

Simon Data integrated Blink’s data sources, migrated deliverability to SendGrid, and enabled full cross-channel automation (email, social, push) in just 45 days, while letting marketers build segments and update core data without engineering. The engagement saved roughly two weeks of engineering time per campaign and drove major engagement gains — delivering an 85–95% lift in prescription refills after Simon Data’s deployment.

Blink Health

David Brown-Landron

Associate Director of Email Marketing