Case Study: BARK achieves 97% revenue lift and 3× campaign volume with Simon Data

How Bark drove a 97% lift in year-over-year revenue per user

BARK, a high-growth e-commerce company behind BarkBox, BarkPost, and BarkShop, needed a more efficient way to leverage fragmented customer data to reactivate lost subscribers. Prior to working with Simon Data, BARK relied on one-off database pulls and spreadsheet munging across MixPanel, Recurly, Delighted, and their data warehouse, an operational burden that made optimization impossible.

Simon Data enabled BARK to segment recently cancelled subscribers and run coordinated reactivation experiments—A/B tests on messaging, timing, and promotions—with cohort-based analysis of downstream revenue. Using Simon Data, BARK achieved a 97% year-over-year increase in revenue per user, tripled campaign volume during the holidays while maintaining high messaging velocity, and hit their holiday sales goals.

BARK

Frances Comey

Head of Retention