Case Study: ASOS achieves $77.5M+ in incremental revenue and personalized, responsive customer experiences with Simon Data

ASOS generates $77.5MM in incremental revenue with Simon

ASOS, the global e‑commerce fashion and cosmetics retailer serving primarily 16–34 year olds, needed to unify siloed, channel-specific data to deliver personalized, multichannel and responsive customer experiences. To solve this, ASOS partnered with Simon Data and adopted Simon Data’s data and marketing platform to create a single view of each customer and power more relevant outreach across touchpoints.

Simon Data integrated ASOS’s systems and third‑party vendors to enable cohesive cross‑channel orchestration, improved 1:1 personalization, real‑time triggers (push notifications and browse‑abandon emails), and advanced experimentation. The solution helped ASOS market in 125+ countries, update 50M+ customer profiles daily, leverage 80,000+ products for recommendations, and drive $77.5M+ in incremental revenue while increasing sales and engagement.

ASOS

Ash Fisher

Customer Communications & Content