Case Study: Travel + Leisure achieves 1:1 personalization with Simon AI

How Travel + Leisure Co. achieved 1:1 personalization

Travel + Leisure Co. partnered with **Simon AI** to solve major data and marketing silos across its business. Before using Simon AI’s **Simon CDP**, data from digital marketing platforms, call centers, transactions, and surveys was fragmented across systems, making it difficult to use in core marketing channels, orchestrate campaigns in real time, and maintain more than 3,000 campaigns per month efficiently.

With **Simon AI**, Travel + Leisure Co. centralized data and built real-time, automated personalization across web, email, paid ads, call center, and direct mail. Simon AI helped the company deploy vacation recommendation and next-best-action models, creating a continuous loop between marketing channels and the data warehouse. The result was **$350K in incremental revenue per year**, **2X productivity gains**, and a **30% reduction in technology costs**.

Travel + Leisure

Brian Lomonico

Vice President Global CRM