Case Study: The Farmer’s Dog achieves 80 engineering hours saved and 10x email experimentation with Simon Data

How The Farmer’s Dog saved 80 hours of engineering work

The Farmer’s Dog, a New York–based fresh pet food subscription company, needed a way to deliver timely, relevant, and consistent nutrition and care information across the customer journey. Facing three separate lifecycle systems that made personalization and development slow and engineering-intensive, The Farmer’s Dog turned to Simon Data’s customer data platform because they didn’t have the time or resources to build a unified system internally.

Simon Data unified and organized The Farmer’s Dog’s customer data, enabling real-time, triggered messaging and centralizing email, SMS, and direct response marketing in one platform. By implementing Simon Data, The Farmer’s Dog saved about 80 engineering hours in one month, increased the pace of email experimentation by 10x, and drove measurable improvements in acquisition, activation, and retention.

The Farmer’s Dog

Adrian Evans

Senior Manager, Retention & Customer Strategy