Case Study: BARK boosts retention and revenue with Simon AI

How BARK powers personalization to drive customer retention & loyalty

BARK, the dog products and subscription brand, needed a better way to manage rapidly growing customer data after the pandemic. Its teams were dealing with siloed platforms, fragmented data, and manual CSV-based workflows that made it difficult to segment customers and activate data for marketing. BARK used Simon AI’s Simon CDP to centralize customer information and improve its ability to personalize campaigns.

With Simon AI, BARK built customer 360 profiles, created detailed segments based on transaction history, subscription status, allergies, and preferences, and automated targeted lifecycle and Add-to-Box campaigns. The results were significant: BARK said Simon AI saved the team 2.5 hours per email, Add-to-Box revenue grew from $1.1 million in 2019 to $40.8 million in 2023, and email and SMS now drive 20% of revenue.

BARK

Kristen Elmer

Sr. Director, eCommerce Sales