Case Study: Stubbs & Woottons achieves luxury e-commerce growth with Simform

Stubbs & Woottons helping luxury shoe brand go digital

Simform helped luxury shoe brand Stubbs & Wootton extend its high-touch in-store experience into the digital world. The challenge was to create an online presence that matched the brand’s exclusivity and personalization while supporting shopping, customization, and smoother customer interactions across web and in-store channels.

Simform implemented a Shopify-based e-commerce site, integrated it with Netsuite ERP and Clover POS, and built an iPad kiosk app for bespoke shoe customization using RxSwift and MVVM. The solution streamlined inventory and order management, improved the custom ordering experience, and delivered measurable results including increased web traffic, higher average order value, and a significant uplift in sales within the first six months of launch.

Stubbs & Woottons

Ryan Trueblood

Operations & Development Manager