Case Study: a nationwide billboard business achieves 40% faster onboarding with Simform’s Azure migration

Nationwide Billboard Business cuts onboarding time by 40% with Simform

Simform partnered with a nationwide billboard business that was struggling with an outdated on-premise VMware environment. The client's legacy Windows and SQL infrastructure created capacity bottlenecks that slowed advertiser onboarding and posed significant operational risks, especially during peak advertising periods. These challenges were compounded by tightly coupled servers and complex identity-bound database connectivity.

To address this, Simform migrated and modernized the client's workloads on Microsoft Azure. The solution involved rehosting Windows servers to Azure Virtual Machines and re-platforming databases to Azure SQL Managed Instance. This migration removed infrastructure constraints, resulting in a 40% faster onboarding process for new advertisers. Over 60 workloads were successfully sustained under a standardized Azure operating model, and the production cutover was completed in under six hours with no disruption to live operations.