Case Study: MediaKind achieves 98% spend classification and holistic spend visibility with Simfoni

How Mediakind’s Sourcing Operation Went From Non-existent to Essential Value Driver

MediaKind, a global leader in media technology and services, faced fragmented and mismanaged spend data across Concur and SAP that left its sourcing operation without timely, actionable insights. To consolidate thousands of suppliers into a single repository and drive strategic category decisions, MediaKind turned to Simfoni for its Spend Analytics solution and Opportunity Assessment module.

Simfoni aggregated, cleansed, and enriched MediaKind’s spend data, defined a spend categorization strategy through iterative analysis, and provided ongoing consultative support and a Spend Analyst Team to surface savings opportunities. As a result, Simfoni helped classify $45M of annual spend and achieve 98% spend classification (with an initial implementation target of over 85%), giving MediaKind a holistic view of spend and transforming sourcing into an essential value driver.

MediaKind

Yan Farah-Lajoie

Head of Sourcing